Where exploration begins — shaping the future of people, society, and technology.
9 Distinctive Trends in Japan Revealed by Analysis of the World Values Survey
Attitudes to social good lag behind in Japan, but are driven by the cohort that posts frequently on social media
We explore pathways to a better future by identifying emerging shifts in people's values and evolving social issues.
Sustainable Lifestyle Report 2023
Research
Japonitude: Constant Characteristics of an Absolute Island
Case Studies & Interviews
Global Survey on Climate Anxiety among youth
Changemaker Survey (Five cities in three countries)
Sustainable Lifestyle Report 2021
Attitudes to Society in the UK and Comparison with Japan
“Own Interests and Benefits” stressed in Japan, the US, and Europe; “Public Welfare” emphasized in ASEAN Region and China
5 Key Concepts for a Hopeful Society
Gender Attitudes Survey
Through research and development of advanced technologies, we find out a way to overcome social challenges and foster co-creation of innovation.
HoverBall, Designing a New Ball Game
Initiatives
Future Impact Forum
Humanology FinTech Insights
“Societe” is a strategic media platform operated by DENTSU SOKEN INC.’s Innovation for Society Division.By observing social change, analyzing it through scientific perspectives, envisioning the future, and implementing it with technology—we explore new possibilities for society through these four lenses.
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